Digital Marketing Services
From SEO to Google Ads advertising — we offer services that help your website become more visible in Google's search results and bring in more customers.
What services we offer
SEO optimization
We help increase traffic to your website and develop a thorough SEO strategy tailored to your business.
SEO optimizationGoogle Ads advertising
We manage your Google Ads account and make the necessary changes ourselves, so you can focus on running your business.
Google Ads advertisingTranslation and localization
We offer translation services between Estonian, Russian, English, and German, and can also help you find translators for other languages if needed.
Translation and localizationCopywriting
We create content for your website that meets both visitor needs and search engine requirements.
CopywritingWhich should you choose — SEO, Google Ads, or both?
Short answer: most businesses benefit from both, just at different times and for different reasons.
Google Ads is the fit if you need results now. Ads bring traffic from the day you launch — good for launching a new product or service, seasonal campaigns, or covering the gap before SEO results arrive. The downside: traffic stops the moment the budget does.
SEO is the fit if you’re building long-term visibility. Results take months to show, but rankings you’ve earned keep working even once you’re no longer spending every month to hold them. Over the long run, it’s the more cost-effective channel for most businesses.
A combination works for most. Google Ads brings traffic and data (which keywords actually convert) before SEO results arrive - that data then helps sharpen your SEO content and keyword strategy. Many of our clients start with ads to cover the gap before SEO results land, then scale the ad budget down as organic traffic grows.
How the services connect
An SEO audit is the starting point for most clients — it shows where your website stands today and what technical or content issues are holding back visibility. That informs the priorities for both SEO work and copywriting.
Copywriting and translation support SEO directly — search engines reward clear, useful, well-structured content, and multilingual content opens access to new markets without starting from scratch (most relevant for international markets).
Google Ads gives fast feedback on which keywords and messages actually drive clicks and conversions — useful for your SEO content strategy too, even when the ad campaign itself is short-lived.
If you’re not sure where to start, the simplest first step is a free SEO audit — it gives you a clear picture of what’s working on your website today and what isn’t.