Paid advertising
Paid online advertising — Google Ads
Paid (contextual) advertising is the fastest way to reach the top of search results today - unlike SEO, which delivers results over a longer period. The most effective channel for most businesses is Google Ads, which shows your ad to people who are already searching for keywords related to your products, services, or brand.
Beyond search ads, Google Ads also lets you reach users on websites within Google’s partner network (including YouTube), as well as through display and remarketing campaigns that keep your brand in front of previous visitors.
Campaign types we work with
- Search advertising: ads in Google’s search results, the most effective channel for capturing existing demand - people already searching for your product or service.
- Shopping and Performance Max: built for online stores, showing the product image, price, and store name directly in search results; Performance Max automatically splits the budget across all of Google’s surfaces (search, Maps, YouTube, display) for the best result.
- Display and remarketing campaigns: banner ads across Google’s partner network that keep your brand in front of previous website visitors who didn’t convert the first time.
- YouTube advertising: video ads suited to building brand awareness and reaching a wider audience.
How the management service works
- Account and competitor audit. If you already have a Google Ads account, we review the current structure, spend, and results. We also analyze competitor ads and keywords to spot where there’s room for a better result.
- Campaign structure and setup. We build a clear structure (campaigns, ad groups, keywords) matched to your business goals - not a generic “everything in one bucket” approach, but a targeted structure that shows clearly what’s working.
- Ongoing optimization. Weekly adjustments to bids, keywords, and ad copy based on results - adding negative keywords, replacing underperforming ads, scaling up what’s working.
- Reporting and review calls. A clear, understandable report (not just Google’s own dashboard) on where your ad budget goes and what it delivers - cost per click, conversion rate, actual ROI. On request, we walk through results together on a video call.
Why choose our service?
Google Ads lets you start with a small budget and scale spending based on results. Larger agencies’ management services often start at several hundred euros a month, meaning a large share of a small business’s budget goes to management fees rather than the ads themselves. Our management service starts at 100 euros a month - so more of your budget actually goes toward advertising, not overhead.
A direct line to a specialist with years of experience - no project manager relaying your requests to whoever’s actually doing the work.
For more detailed information and an individual quote, get in touch with us.